Neuromarketing:  Deep Advertising Insights  
Dr. A.K. Pradeep explains how EEG brainwave analysis — measuring brain activity 2000 times a second — gives us deep insight into Ad Effectiveness and Engagement.  Combined with traditional biometric measures such as eye-tracking and skin conductance, NeuroFocus research shows precisely how the consumer is responding to your brand, ad, product and packaging, aisle design, programming, and marketing.

Thought-Leaders from Harvard, MIT, UC Berkeley
Driven by thought-leaders including Dr. Robert T. Knight, Dr. Mark D’Esposito, Dr. Earl K. Miller,  Dr. Leon Deouell, Rajiv Lal, Ravi Parmeswar, Dr. Gerald Zaltman, Dr. Stephen Kosslyn, and Dr. A.K. Pradeep, NeuroFocus brings the power of world-class neuroscience, marketing, and engineering to market research and brand management.

Predicting Marketplace Performance
How do brainwave measures of Attention, Emotional Engagement, and Memory Retention translate to prediction of marketplace performance?  NeuroFocus’ metrics of Persuasion, Novelty, and Awareness reveal these critical insights.

The Core of NeuroMarketing:  Notice/Like/Remember
Product/Ad effectiveness in the typical high-clutter environment relies on winning attention, engaging the emotions, and being remembered.  How do you determine and leverage your best assets?

Brand Essence: Igniting Brand Passion
Every brand has a core. Every brand marketer believes they know what it is. Consumers may have a different idea. What is it? Learn how NeuroFocus captures the Subconscious Resonance of of your brand, product, advertising, and messaging with your consumer.

What is a Superior Experience?
Are some experiences — shopping, movie watching, product use — superior to others? And what differentiates them?  NeuroFocus research has discovered the critical components in the Total Consumer Experience, the 5 sensory experience of your product.  Learn what are the implications for engagment, effectiveness, and brand management.

The Future of the 30-second ad spot (Nov 22th, 2007)
"Now with users' ability to navigate away from ads, how can advertising be part of the programming? And how do you place your advertising, so viewers don't preceive the advertising as separate from the show? Which parts of the show are the most memorable, or the most attention-grabbing, or the most emotionally impactful?"

Ad Wear-Out ... or Wear-In? (Sept 18.th, 2007)
"Ad Effectiveness changes over the history of viewing -- attention and emotional engagement often diminish after initial impact, but how quickly or how slowly? Some ads actually have wear-in, where effectiveness increases as the message is reinforced with repeated presentations. How can you use this critical strategic information to formulate your media buys?"

Persuasion: The Science and Methods of Neuromarketing
"Persuasion and Engagement have become the watchwords as marketers focus on grabbing the ever-thinning slice of the consumer's attention. With so many interesting ways to interact with media and so many methods to avoid ads, it becomes critical that we understand how consumers are engaged and persuaded in the brief moments they interact with the brand, product, service, or show."

Absorption: How Messages Morph Into Meaning And Value In The Mind
"Engagement is all the rage these days. And appropriately so. Marketers
and content creators all seek the right route to forming the closest connection with consumers....Engagement brings you to the threshold. Absorption carries you beyond, to the state where your message or other material has been fully taken in by the consumer’s brain."

Politics of Persuasion: How Neuroscience And Politics Intersect In Campaign ‘08
"It’s been said that compromise is the heart of our political system. If so, then persuasion is surely the brain.Persuasion is the driving force behind every single element of every single political campaign, from the basic lapel button to the most
elaborate and expensive television advertising schedule. Without its power, all the finely-tuned strategy, the most well-crafted platform, the best imagery that money can buy will fail to make a mark, much less leave a lasting one."