“Escucha a tu Cerebro”
Sigue las rimas del Dr. Neurofocus, que con el mejor estilo hip-hop, te explica de qué se trata la ciencia del neuromarketing. Exclusivo para Neurofocus.

Video CNN
CNN presenta a Neurofocus en “Marketing con un nuevo giro”. CNN Internacional, 18 de febrero de 2009.

Video Discovery Channel
El canal Discovery de Canada presenta “La Ciencia de las Compras.” Examina el mundo de la investigación neurológica para aprender cómo el neuromarketing puede ayudar a varias industrias a entender porque ciertos productos se quedan en los estantes y porque otros vuelan de estos.

Video CEO Nielsen
Dave Calhoun, Gerente de Nielsen, habla sobre la alianza con Neurofocus: “La claridad del conocimiento que ellos proveen a los clientes vale su peso en oro para mí y para mi compañía. Esa es la magia de Neurofocus

Video Popular Science
Ciencia Popular “El futuro del placer”. El presentador Baratunde Thurston pasa el día inmerso en el laboratorio de Neurofocus

Un estudio, paso a paso
Acompáñenos paso a paso durante un estudio típico llevado a cabo en Neurofocus Berkeley, USA

Dr. Earl K. Miller details the function of the ‘executive brain’ and its importance in neurological testing: “The prefrontal cortex is largest in humans and is like the symphony conductor: it decides what’s important and directs the rest of
the brain .”

Dr. Robert T. Knight describes the robust nature of neurological testing: “If you do not find a reliable effect [or difference] between this ad and that, between this marketing material and that marketing material, with a sample size of 20 subjects, then it’s just not there

Dr. Robert T. Knight explains brainwave vs. biometric measurements: “The brain’s timeline – ‘See it., Extract it, Turn it into Emotion/Memory, Begin to Plan a Response’ – is all over in half a second [500 milliseconds]. Peripheral responses such as sweaty palms, pupil dilation, heart rate, are all indirect measures and very sluggish, 5-7 seconds. This is long after the real activity is done.”

Dave Calhoun, Chairman and CEO of Nielsen, on the NeuroFocus partnership: “The clarity of the insights they provide to clients is worth its weight in gold to me and to the Nielsen Company. That’s the magic of NeuroFocus.”